FARRELL PROJECT PT. 2
KOOZIE DESIGN
THE PROMPT
If you’re coming from “Farrell Project – Part 1,” the creative prompt for this phase was relatively similar.
Allison loved the t-shirt designs so much that she expressed interest in expanding the project to include custom koozie designs. I offered to create a few new concepts using the existing tiger artwork — this time with a stronger focus on the bold, edgy aesthetic that koozies could capture more effectively than the t-shirt design alone.
THE IMAGES BELOW SHOW THE MOCKED UP DESIGN
BRAINSTORMING
While this stage of brainstorming focused more on color and layout, it still required thoughtful consideration: Where should the typography be placed for maximum impact? How can the phrase be read most effectively? Do the colors evoke the right emotion? Does the visual design complement the text and layout? And does the overall aesthetic feel complete, or does it need something more?
In the end, I created seven unique koozie designs for Allison to choose from. While she’s still narrowing down her final selection — I’d love to know, which design combination is your favorite?